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/Customer-Acquisition-Cost-Calculation.png "How to Calculate Your Customer Acquisition Cost (CAC)")
How to Calculate Your Customer Acquisition Cost (CAC)
![Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]](https://blog.hubspot.com/hs-fs/hubfs/Customer%20Centric-2.png?width=650&height=450&name=Customer%20Centric-2.png "Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]")
Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]
Customer acquisition cost (CAC): How to calculate & improve it
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